Social Media Marketing Management|

Think of a recent social or business gathering you attended. Who were the people that projected confidence? You probably remember them well because confident people radiate a warmth and enthusiasm that draws people toward them. They approach these occasions as opportunities to meet, greet and grow. Less confident people, however, generally hide in the background or stick closely to people they know. 

We all yearn to have confidence-to feel as if we belong. Here are a few tips to help you feel confident no matter what you're doing or whom you're with:

Smile. Confident people smile – they smile with their mouth and their eyes. Their energy is positive. Even when they're nervous inside, they don't show it on their face.

Breathe. If you feel a little anxious around people or situations that are unfamiliar to you, take a few deep breaths to relax. Slow, mindful inhales and exhales lower anxiety and nervousness immediately.

Show Interest. Take the focus off yourself and put it on others by asking thoughtful questions and listening with interest. People with confidence care about others. So always ask, listen and learn.

Use Positive Self Talk. Give yourself positive messages, reminding yourself of your strengths, talents and successes. Recite a simple mantra for when you are feeling anxious or uncertain.

New situations can make anyone feel a bit anxious and uncertain. Be applying these simple tips, you will feel less nervous, more empowered, and more confident.

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Social Media Marketing: The Best Way to Grow Your Business

Social media was once thought of as a fad, but now it is simply too big and powerful to be taken lightly. Social media — with sites like Facebook, LinkedIn, Twitter and YouTube — has fundamentally altered the way we communicate with each other and with our prospects and customers.

The numbers are too impressive to ignore: If Facebook was a country; it would the third largest in the world. YouTube is now the second largest search engine behind Google, exceeding 2 billion views a day. You get the idea. If you are not on social media, you can be sure your customers and competitors are; so now is the time for you to take action and get involved before it's too late.

A Better Kind of Marketing

You should know that social media marketing is vastly different than traditional marketing – and so much more powerful. In social media marketing you don't interrupt your customers with promises hoping to catch their attention. You forge direct relationships with customers built on their experiences with your brand. You engage your customer in a way that is memorable and meaningful.

Social media marketing is about developing relationships with your customers by being generous with value up front; vulnerable by including customers in your marketing process; candid by being yourself; and accountable by backing up your promises. Social media marketing turns strangers into friends, then into fans, then into loyal customers.

Focusing Your Efforts

If one were to try becoming active on all of the thousands of social media sites, it would be virtually impossible. There isn't enough time in the day; and besides, many sites are focused on small niches that would not be relevant to your business.

If you're just starting out, you'll be best served by establishing a presence on four major social media sites. Each has its own strong points which compliment the other, so by being on all four you have a variety of different ways to reach and interact with your customers and compel them to visit your store or website.

Facebook: Facebook is the key way to establish relationships with your prospects and customers. Every business should take advantage of the enormous reach of the site, currently with 850 million active users, by setting up a free business page and creating content that builds relationships with your best customers and interests them in buying your products.

LinkedIn:  With its over 100 million business professionals, LinkedIn is the site to make and establish meaningful relationships with the movers and shakers of the world. You can establish a personal profile and network with others, look for opportunities for partnerships and new business, and create a profile for your company. Often you can secure work right on the site, and you can add three links to your profile that lead to websites where you can sell your products. 

Twitter: Known as a micro-blog, because you write in 140-character bursts, Twitter is great for creating buzz about your company. It's a global networking event where you meet and greet new people, strike up conversations based on common interests, and discuss business trends in your industry. Once you can engage and entertain other people on Twitter, then it's easy to connect them to your main website where they can be converted in buying customers.

YouTube: If a picture paints a thousand words, a video does even more: It creates an emotional connection with your customer in a way that static text or pictures never could. A video of you talking about your business or demonstrating your product on YouTube becomes a 2/47 global selling tool that people can watch online or on their phones. You can add links to your website in the video and also on the video page, thereby giving your viewers a place to go to purchase your product.

In summary, social media marketing is a revolutionary new way to engage prospects in a two-way dialog that can lead them to becoming raving fans and buying customers. It's not a fad anymore. Every blue-chip company is using social media…and every small to medium business ought to take notice and get active today.

If your business is not yet on social media, then it's not too late to start! But hurry, since social media is where your customers are getting their news and information, and deciding what to buy and where to buy it. The exciting new home study course, Social Media Marketing Magic, contains videos and ebooks that show you how to use social media to immediately increase your business with new customers. Download the course now:

Social Media Marketing Magic